Press Release
Beyond the Arc Taps Gnip to Fuel Social Media Data Mining
Consultancy mines, analyzes Twitter, Facebook, YouTube for the financial industry
San Francisco Bay Area, CA, Oct. 11, 2011. – Beyond the Arc, Inc., a management consulting firm recognized by Forrester Research as a leader in helping financial institutions transform customer experience, announced today that it is dramatically scaling its social media data mining services with the inclusion of data from Gnip, the leading provider of social media data for enterprise applications. Beyond the Arc can now deliver tangible customer, product and market insights based on daily access to millions of customer comments from Facebook, Twitter and YouTube.
“Social media data mining provides financial services companies with an unfiltered view of how well their brand promise aligns with customer expectations”, said Steven J. Ramirez, CEO of Beyond the Arc. “Finally, social media can be used for tangible business objectives like targeted customer acquisition, growth in transactions spurred on by community engagement, and customer retention efforts.”
Gnip provides real-time access to social media data, collecting customer interactions from Twitter feeds, gathering comments and wall posts from Facebook and pulling video descriptions and comments from YouTube.
“This enables us to provide the data necessary for our customers to create highly-focused data sets for specific industries.”
“Gnip delivers millions of activities across dozens of the most important social networks,” said Chris Moody, President and COO of Gnip. “This enables us to provide the data necessary for our customers to create highly-focused data sets for specific industries.”
“Beyond the Arc helps financial institutions differentiate themselves by using data-driven insights to improve service and offer innovative products,” continued Ramirez. “Gnip provides data so that our analytics teams can listen to, and learn from, millions of customers in the process.”
About Gnip
Founded in 2008, Gnip created the first real-time social media data delivery platform. As the leading provider of social media data for enterprise applications, Gnip facilitates access to dozens of social media sources through a single application programming interface (API). Gnip delivers ready-to-consume data in your protocol of choice and applies enrichments to optimize the data’s utility for customers. For more information, call 888.777.7405 or visit gnip.com.
About Beyond the Arc, Inc.
Headquartered in the San Francisco Bay Area, Beyond the Arc combines strategy consulting with advanced analytics to help financial services clients identify opportunities to differentiate themselves in the marketplace. Our social media data mining helps clients improve their customer experience across products, channels, and touch points. For more information call 877.676.3743. We also share insights on social media, financial services, and more on our blog, and on Twitter, Facebook, LinkedIn, and Slideshare.
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