Media Advisory
Expert: Beyond the Arc’s Steven Ramirez:
How Social Media Data Strengthens Customer Relationships, Grows Business
Social media is becoming the leading online portal through which customers get their news, share their thoughts and interact with companies they love and hate. The feedback is immediate, but the volume is overwhelming, making analysis and insight a daunting task.
How can businesses capitalize on this immediate feedback channel and utilize social media data to their advantage? Steven Ramirez, CEO and president of Beyond the Arc, can provide financial institutions insight into how to use publicly available social media data to strengthen customer relationships and grow their business. He can outline:
- How listening to customers across multiple social media platforms can retain their business and loyalty
- How to identify emerging trends and build community amongst customers
- How to leverage social media interactions into actual commerce and transactions
- How to identify and obtain new customers using social media
Steven can also share three social media analytics case studies:
- American Express Link, Like, Love
- JPMorgan Chase Corporate Challenge®
- Bank of America, Mint.com
Contact
To schedule an interview with or request written articles from Mr. Ramirez,
please contact:
David Jones at 678-781-7238 -or-
Elizabeth McMillan, APR at 678-781-7224
About Beyond the Arc, Inc.
Headquartered in the San Francisco Bay Area, Beyond the Arc combines strategy consulting with advanced analytics to help financial services clients identify opportunities to differentiate themselves in the marketplace. Our social media data mining helps clients improve their customer experience across products, channels, and touch points. For more information call 877.676.3743. We also share insights on social media, financial services, and more on our blog, and on Twitter, Facebook, LinkedIn, and Slideshare.
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