Guide customer and stakeholder research: to ensure that approaches developed by the project working group resonated with the key internal and external audiences.

Create communications Standards & Guidelines: to provide the foundation for consistent customer messaging across the entire company.

Write best practice communications and re-write existing communications: to demonstrate principles and provide concrete examples that communicators could use as templates and models.

Design a workshop series: to build awareness and train team members.

Design and maintain a company-wide intranet portal: to educate almost 200,000 employees with a 150+ page web‐based learning platform.

Develop annual communications plans: to prioritize messages, audiences, and mediums.