Bruce Johnson

Bruce is our resident expert in statistics and data mining, delivering results that enable actionable predictions across large databases to drive improvements in customer acquisition, attrition, cross-sell, segmentation and loyalty. An expert in text mining and SPSS Modeler, Bruce has helped refine collections processes and identify customer pain points for improving service models and communication strategy. And he knows a lot about chocolate.

Expertise

20+ years in statistics and data mining, text mining, data analytics, systems and process analysis

Experience Highlights

Co-founded Overbeck Analytics Ltd (OAL), a UK-based data mining consultancy in 2002. OAL works to enable customers to solve problems based on the insights of data mining.

Many years with SPSS, Inc. where he helped establish the company's sales engineer staff.

Managed survey research projects for Dan A. Lewis at the Institute for Policy Research at Northwestern University.

Education

B.S. ED and M.A. from Northwestern University

IBM Certified Specialist - SPSS Statistics Level 1

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Snapshot

Bruce Johnson

What do you collect?

Old fashioned snowglobes –they help me see the quirky highlights of all the places I go. Also perrenial plants because I like to make gardens that become self-maintaining.

What do you do on vacation?

Walk the streets looking for offbeat nooks and crannies, and for interesting street art.

Where would you like to go that you haven't been?

Denali National Park appeals to me as much for a place to go as for the journey to get there. It's in the last state I have left to visit. I look forward to seeing the majesty of the mountains, the vastness of the state, and the northern lights.

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