Predictive Analytics: Boost your Sales Potential
You have business questions about your customers; we provide answers and help you take action. We use data mining to identify patterns in your data that can be used to predict customer behavior so you can proactively focus your efforts for the most profitable outcomes.
How You Benefit
Our predictive analytics solutions and data science consulting can help you solve a range of business problems, such as:
- Acquisition Who is most likely to subscribe in the next week?
- Churn and attrition How likely is this customer to leave us in the next 30 days?
- Segmentation and pricing Will this segment buy more if we lower the price?
- Fraud Is this a legitimate online transaction?
- Relationship management Should we assign a dedicated sales rep or sell to this customer from a contact center?
What We Provide
While our predictive analytics engagements can often be completed quickly, the impact is long lasting. We can build the models for you and train your team in data mining and predictive modeling. Our services include:
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The Beyond the Arc analytics team has presented at Predictive Analytics World, Text Analytics World, Text Analytics Summit, San Jose State University in Silicon Valley, and other venues.
How We Use Text Analytics & Data Science Consulting
We often use text analytics and data science to solve complex business challenges. Text mining enables you to unlock the value from surveys, call center notes, email, social media feedback, help desk tickets, and other sources of unstructured text data.
- Capturing main ideas – Our analytics tools use Natural Language Processing (NLP) to automatically capture the main ideas from customer comments.
- Classifying key issues - To identify key issues, a classification engine sifts through millions of documents to track the main ideas.
- Aligning data with measurable outcomes - Our classification engine uses a combination of statistical and linguistic techniques that include NLP, C5, and Apriori algorithms to discern the most meaningful way to classify each customer comment.
- Engaging the human touch – We confirm accuracy over time as the business and the customers are always evolving. Whenever we update the classification engine, we can test the effects by comparing old and new findings to ensure the most accurate outcomes.
Complete solutions
We work with a number of text analytics platforms because our methodologies and in-house technology operate in multiple environments.
You can also combine our services and training with hardware and software available through our partners IBM, Attensity, or Clarabridge.
© 2002-2013 Beyond the Arc, Inc. All rights reserved.
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